Aspire are a Yorkshire based quantity surveyor and estimating service. They needed a coherent, contemporary and aspirational identity, that would broadcast an attitude of a trustworthy, modern, thought-leading organisation.
As quantity surveying is heavily connected to construction, I wanted to create a type of structure for this identity. So I used the capital A of Aspire to define a space. Introduced transparency to the colour, which exposes partly formed diagonals and a more layered view of the shape. Utilising lots of white space and strong margins, the identity uses it’s main green colour to highlight areas of importance and gain the attention of the eye.