Wooden Wedge make unique furniture made to order, one-off collectables, and offer professional restoration using traditional and modern techniques.
I wanted to create an identity for them that married the traditional with the modern. I also really liked the idea of making it dynamic so it reflected the various materials used. This way on different pieces of print or in different areas of digital it could change. The main idea and shape would remain, but colour could adapt to it’s surroundings.
I also designed and coded a custom Weebly theme to help Wooden Wedge show off their products online and point visitors to social media and Etsy.
Art Direction, Digital, HTML & CSS, Identity, Logo, Print, Typography