I design for a range of disciplines, including art direction, identity design, print and digital.

I am focused on functional, effective, high aesthetic design. Design that not only reflects a brand but also works toward the goals of the project. The practice of design needs to be approached from many different levels. Cultural position, technical complications, justification, research, experimentation, the realisation of happy mistakes; these are all important elements to help provide concept and direction. Identifying the role of what is being designed helps to choose certain methodology and processes.